My name is Alia ‘Coucla’ Refaat, and I am a woman on a mission.
I may not have reached Antarctica or lived among the tribes of Papua New Guinea yet, but I’ve been fortunate enough to travel far from my beloved Cairo, Egypt, experiencing extraordinary cultures, witnessing rare rituals, and meeting incredible people — all while capturing their stories through my lens.
Whether commissioned or self-initiated, I am deeply grateful to share my artistic vision through professional work, exhibitions, and published books.
Outside the world of travel, I’ve had the privilege of photographing and conceptualizing creative campaigns with renowned celebrities and major brands. My commercial and advertising work draws from the same curiosity and depth that fuel my documentary projects — a balance between storytelling and precision.
In 2010, I was honored with the title “Ambassador of Arts in Egypt” for my documentary project on the Cremation Rituals in Bali, exhibited at the Indonesian Embassy in Cairo. Two years later, I published my first photography book, Dance of Life (2012), a visual journey through Thailand commissioned by the Royal Thai Embassy in Cairo, representing the Royal Kingdom of Thailand in Egypt and the Middle East.
And that’s why I love what I do — as a Commercial, Travel, and Documentary Photographer — every frame is a story, every project is a new beginning.
“I want the audience to connect with my images — to feel what I felt, to see how people live, and to understand their beliefs, culture, and art. I want every portrait to carry a story — not as an anonymous figure, but as a human being whose world is worth knowing.”
Selected Projects & Exhibitions:
2025: Nile Surfers (2025) Exhibited at Cairo Photo Week, sponsored by Cairo Design District (CDD)
2025: Cairo Photo week Exhibitor and speaker
2024: A cross-cultural photography and design exhibition that celebrated the shared heritage, faith, and artistry between Egypt and Saudi Arabia. Developed in collaboration with Sitaldar and Shashai Studio, the project drew inspiration from Egypt’s Nubian and Silwa Bahari mural traditions, re imagined through the spiritual and architectural aesthetics of Saudi Arabia’s holy and cultural sites.
2024: Saudi Arabia, Sit AL Dar Video Project From Aswan to Saudi
2023: Photography for dahabeyat in Aswan
2023: Photography for cruises in luxor ( interiors & Exteriors )
2023: photography campaign for makadi hotels ( red sea )
2023: Portfolio reviews at Cairo photo week.
2023: NHC - National Housing Services Company - SAudia arabia - library photoshoot
2022: Sortak Docuseries by Phlog: Coucla Refaat’s Journey with Photography
2022: CNN feature for #Bntah Siwa Project
2022: Telal Soul Photography & Video Campaign, Rooya Developments
2022: Travel / Zambia for Hekaya Social Media Campaign
2022: Never too Late , Campaign
2021: The Address Marassi Golf Photography Campaign
2021: Volvo Gallery Egypt Campaign
2021: Sony ZV-1 Camera Reviews
2021: Winter in Egypt Campaign/ by the Ministry of Culture to Taba
2020: Travel / Siwa , #BNTAH Campaign
2020: Directing Emmar Misr campaign for Cairo Gate
2020: Photography & Art direction for Le Sidi Boutique Hotel
2020: Photography, Video Work & production for Emmar Misr / Marassi - A Whole New Story Campaign
2020: Photography & Video work for Emaar Misr / Uptown Cairo - Hidden Gems Campaign
2020: Samsung Ambassador for the Galaxy A71
2019: Photography & Video for Almaza Summer Campaign
2019: Photography & Video Work for Cairo Festival City with Injy Kiwan
2019: Speaker at The Social Media Day at the American University in Cairo
2018: Speaker at Cairo Photoweek [ Nov.18] - Be a travel story teller -
2018: Photography & Art direction for azza fahmy jewelry campaign in Nubia
2018: Exhibitor and speaker at the world youth forum in sharm el sheikh
2018: Identity magazine - October cover girl [ Women of Wonder ]
2018: Farida Osman Campaign for Arena USA
2018: Documentary coverage for #Worldcup 2018 - #fifafanfest - oppo & Lipton
2018: production - Photo & video for mahmya island
2018: Interview for women middle east march 2018
2018: photography & Art direction for Panadol gsk campaign featuring captain Essam el Hadary
2018: photography and Art direction #PALMHILSSLIVE for Palm hills campaign
2017: photography and marketing campaign strategy and logistics for FLO egypt water.#Coucla_Flos_toperu social campaign.
2017: Photography, production and art direction for BUpa egypt insurance campaign.
2017: photography and art direction for emaar real estate " the greek village campaign"
2017: huawei p10 & p10 plus brand ambassador campaign - ramadan/ Egypt
2017: photography and art direction for "khalsana b sheyaka" celebrity ramadan campaign
2017: Shooting for orascom development "G* Natives" Campaign.
2016 : Leading & teaching my first photography expedition to Bali – Pulau Dewata #CRphotoexpedition
2016: Official Photographer for Al Nahar Tv Billboards for “Maysa7esh Keda” Program
2015: Launching #ThisisEgypt campaign held by The Ministry of Tourism. Press conference at the Ritz Carlton hosted by the Minister of Culture Dr.Hisham Zaazou.
2015: The face & photographer for “The Trippers” marketing campaign for Trippin Adventures, Zanzibar 2015
2014: Official photographer for “Shababna” Show by Big Productions/ Abudhabi Tv.
2014: Official photographer & content creative advertising director for “EL Bernameg “Show by Dr. Bassem Youssef since 2011.
2014: Organizing & judging the 7th photography competition arranged by the Delegation of the European Union to Egypt.
2013: Guest speaker at the American University in Cairo.
2013: “DANCE OF LIFE” an Egyptians woman’s journey through Thailand my first book published to focus on the cultural and societal perspective from my artistic photographic experience. Commissioned by the Royal Kingdom of Thailand and Embassy of Thailand in Cairo to document Thailand’s rich culture, rituals, religions and arts.
2013: “Dance of Life” Photography book launch and exhibition at the Palace of Arts at the Cairo Opera house, Inaugurated by H.E Minister of Culture DR. Mohammed Saber Arab and H.E Mr. Chalit Mantiyakul Ambassador of Thailand in Cairo.
2012: Winning the Photo of the month by the Photo burst online photo competition with “The Blue Nazarenos” photo.
2012: Guest Speaker at the British university in Cairo.
2012: Photography assignment by the Indonesian Embassy in Cairo to document Jakarta – Bandung & Bali.
2011: Judging & organizing a photography competition held by the Indonesian Embassy in Cairo to celebrate the 66th anniversary for its independence day.
2011: First short movie for London film school, Documenting Easter festivals around Europe (20 countries in 60 days)
2011: “Zooming on Asia” Solo exhibition at the Gezira Art Gallery, Inaugurated by H.E Head of Arts sector Dr. Salah el Meligy.
2010: “Ambassador of Arts “ Title given by The Egyptian Gazzette and the Indonesian Embassy in Cairo for the Creamation Series in Bali / Pulau Dewata Exhibition.
2010: “Pulau Dewata” Solo exhibition at the Indonesian Embassy in Cairo, representing culture, religious and cremations rituals through the Arts of Photography. Inaugurated by H.E First Secretary of Ministry of Culture Mr. Hossam Nassar and H.E Ambassador of Indonesia Mr. Fachir.
2010: Summiting the highest peek in Africa, Mount Kilimanjaro as the official photographer for The Right to Climb charity initiative by Right to Live association in Egypt to support and create awareness for the Mentally challenged in Egypt.
2009: “The Arts of the Kathakali “ Solo exhibition at the Cairo Opera House inaugurated by H.E Minister of Culture Farouk Hosny & H.E Ambassador of India in Egypt Mr. R. Swaminathan.
2007-2008: El Sawy Culture Wheel Award in motion & landscape Photography.
2006-2010: Photographer at “EL Beat” Magazine – Al Ahram org.